1. Use the Active Voice

All too often busy writers use the first phrase or idea that comes into their head instead of searching for words that will attract the reader’s interest. Whether you write fact or fiction these tips apply to you as a writer. Writing in the passive voice e.g. he was sitting in the chair is much lmore immediate in the active voice, he sat in the chair. Now and again the passive voice fits what we write but in the main, readers respond better to the active voice.

2. Vary Your Opening Sentences

When you write a story, a blog post or an article, read it through carefully at the end and identify your favourite sentence openers, most writers have them, change some of your opening sentences for something fresh and interesting. Readers soon grow tired of repetitive writing.

Don’t Let Your Writing Fade Out

It is all too easy to spoil a great piece of writing with a flat ending. If you are writing sales copy then you should always conclude with a call to action e.g. get your copy now. Most readers like a satisfactory end to a story, if your writing goes out ‘not with a bang but a whimper’ to use Eliot’s famous phrase, you will lose your audience. Make sure that whatever you are writing has a satisfactory finish. What are your tips for making your writing more effective?

Possibly Related Posts:

• Just a Five Minute Writing Whinge
• When the Freelance Writing Gets Tough
• Write it Right, Right?
• Freelance Writing: Keyword Research and Other Writerly Things
• A Dog’s View of Freelancing

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